GTM Consulting for B2B SaaS & High-Growth Tech

I help B2B companies drive growth through go-to-market alignment and execution that works across teams and markets.

About Me

I’m Lena, a Berlin-based Go-To-Market consultant with 8+ years of experience delivering pipeline growth, market expansion, and sales alignment for B2B SaaS, tech, and innovation-led companies.

I combine hands-on execution with strategic oversight, ensuring GTM plans aren’t just well-designed, but flawlessly implemented. I work with clients across European and US markets, with a focus on regions such as DACH, the UK, France, Spain, and Italy, with a deep understanding of cultural nuances and buyer behavior in each market.

Challenges I Help Solve:

  • Fix underperforming lead generation

  • Orchestrate GTM activities across teams and channels for maximum impact

  • Build scalable processes and structures that enable long-term growth

  • Grow presence and performance in multiple markets

What I Do

GTM Strategy & Execution

Analyse your current go-to-market approach, identify what works, what doesn’t, and what’s missing, and design and execute a plan that drives measurable revenue growth and market impact.

Positioning & Messaging

Dive deep into your product and market to uncover its true value, crafting positioning and messaging that highlight its strengths and resonate with the right buyers in every market.

Demand Generation

Build and run the most effective demand generation mix for your business, whether that’s ABM, events, digital campaigns, or an integrated approach, to attract high-quality leads at the right cost at each stage of the funnel.

Market Expansion & Localisation

Assess market readiness, identify gaps, and determine what can be leveraged from existing GTM efforts. Adapt and localise to grow effectively across regions while protecting brand consistency and relevance.

Sales Enablement

Identify what’s missing from your sales toolkit and processes, equipping your teams with the content, insights, and structure they need to convert more opportunities.

Results I’ve Delivered

3x More Leads

Tripled qualified pipeline in under 12 months for a SaaS scale-up.

4x Lower Cost/Opp

Reduced cost per opportunity by 75% through a targeted ABM program.

Global Wins

Led successful GTM strategies for expansion across Europe and the US.

What They Say

  • “An execution powerhouse… Lena’s sales-minded approach and ability to drive demand across teams made a real impact.”

    Tibor Stefán, Chief Revenue Officer, CleverConnect

  • “Lena is extremely bright, hard-working and highly knowledgeable… She rejuvenated our marketing and PR efforts.”

    Matt Bennathan, Chief Commercial Officer, Lumen

How I Work

Workshops & Sprints

2–5 days

Intensive, focused sessions to tackle a specific GTM challenge or opportunity.

Short-Term Projects

1–3 months

Strategic and hands-on support to design and execute impactful GTM initiatives.

Long-Term Engagements

3+ months

Ongoing partnership to drive sustainable growth, improve go-to-market performance, and build processes that scale.

Let’s Talk

Whether you’re looking to boost pipeline, scale internationally, or fix GTM alignment, let’s discuss how I can help.